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iPhone Security Update

05 June 2018 Written by 
Published in Company news

Privacy features worth knowing about...

Apple's developers conference highlighted some hot button topics that have been widely publicised of late. Of these, the most infamous is related to privacy and security, and when you consider that 2018 has brought us both Cambridge Analytica and the EU's new data protection laws, the timing seems perfect for Apple to make a strong showing in this department. 

Without delving into huge amounts of detail on this, efforts are being made across Apple's suite of devices to ensure that life is made a little more difficult for online tracking. This is done by taking preventative measures about the use of cookies, and limiting an app's ability to track a users behaviour after they leave the app. How effective these features will be remains to be seen, but from a consumer perspective is a good thing that advancements like this are viewed as selling points for devices; this will help accelerate innovation and improvements in this field. 

Additional to the cookie diet, Apple are also taking steps to address the issue of smartphone addiction, which must be a delicate topic for a company such as theirs who's bottom line relies heavily on this addiction. This will be done by helping users track the amount of time they spend using their phones. 

All in all, what actually happens out of all of this remains to be seen, but it's definitely a step in the right direction. 


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